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Hit it off - the book
Learn how to Master Relationships
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21 Rules - to Master your Relationships
Publisher: Image & Wonder (NY)
the book
hit it off
21 Rules for Mastering the Art and Science of Relationships In Life and Business
by Joe Brocato
Use HIT IT OFF: 21 Rules for Mastering the Art and Science of Relationships In Life and Business to hit it off with people from the moment you meet them.
As you continue to get to know people, cultivate unique relationships for a lifetime. Learn about what science says about the 21 Rules and hear real life “train-wreck” stories about what happens when the rules “derail,” as well as stories about the “Zen” of each rule that will inspire you to envision the many unique relationships that await you in your future.
Use the 21 Rules every day to create win-win relationships and become a master of the art and science of relationships in life and business!
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Sign up & get two curated PDFs to deepen your knowledge & master your relationships in life and business.
- Play Jumble to Unscramble the 21 Rules
- Rule 5 Exercise Worksheet
About the Author
Hi, I'm Joe Brocato!
One of the best feelings in life is when you really connect with someone else. It could be clients, customers, your significant other, kids, work colleagues, friends, or anyone else in your life. Every connection starts with a first encounter. In my new book, HIT IT OFF: 21 Rules for Mastering the Art and Science of Relationships in Life and Business, I explore what’s behind hitting it off with someone when you first meet, and after that as you continue to develop your relationship with that person.
The 21 Rules are both intuitive and backed by science. I had a blast reading a ton of excellent books and studies by psychologist, sociologists, and other thought leaders to dig in on why each rule is critically important to maximizing the likelihood of making the best first impression with people and nurturing the relationship deeply for years to come.
We all have different…
… personality types—some of us are more extroverted and some more introverted. But the key is that we all have the ability to establish a close emotional connection with other people in any setting, whether in life generally or in a business context. That emotional connection is what we all crave. Learn how to establish unique, long-lasting relationships with people you first meet, and with those you already know by using the 21 Rules to create more depth in your existing relationships.
Thank you for visiting my website. I hope to continually build upon it as HIT IT OFF progresses toward publication on May 1, 2023 (Imagine & Wonder Publishers, NY). Please come back to visit periodically, for updates! And grab some merch while you’re here! We’ve got cool HIT IT OFF hats, t-shirts, coffee cups, and much more!
Use the 21 Rules every day to create win-win relationships and become a master of the art and science of relationships in life and business!
My Mission
My mission is to help you HIT IT OFF and amplify your life!
What others say about the book
★★★★★
#1 New York Times best-selling author of Never Eat Alone, Who’s Got Your Back, and Leading Without Authority Read More
“Joe Brocato’s HIT IT OFF is a must-read book, packed with compelling scientific research and practical, real-world stories. His 21 Rules will allow readers to hit it off with everyone they meet and develop unique, lasting personal and business relationships.”
★★★★★
CEO/Founder, Capture Communications Group Read More
“As a strategic communications consultant for high performing CEOs and executive management teams, I am particularly cognizant of the fact that interpersonal and communication skills are necessary for maximum impact and influence. HIT IT OFF's 21 Rules hone in on the essence of these skills and will empower you to maximize your personal and professional goals!”
★★★★★
Songwriter and musician Cowriter of the Grammy Award-winning song “Eye of the Tiger,” theme song for Rocky III Read More
“HIT IT OFF reminds me of a beautifully written song that includes all the essential elements of success. Joe Brocato’s 21 Rules are like a catchy melody that you’ll always remember. The rhythm of how Joe presents each Rule and the science that backs it up will inspire you. And the overall feeling of the book will motivate you to look at relationships with others in a more conscious way. Joe’s written a No. 1 hit here!”
★★★★★
Licensed clinical psychologist Read More
“Our enduring desire as human beings is to belong—to be deeply connected—to know that we are valued! Joe’s concise, researched guidelines will assure that you create an ambience in your relationships where others are visible, heard, and validated! They will come back to you for business! They will stay with you for life!”
★★★★★
Pitcairn Family Council Chair/Director Read More
"One of the key components to success is building relationships. Some people are born with a natural curiosity and the gift of gab. Others struggle when it comes to sparking and keeping a conversation going. Whichever you are, the 21 Rules in Joe's book will make a huge difference, not just in your professional life, but in your personal one as well. The world revolves around people and relationships. Read HIT IT OFF and build a better you!”
★★★★★
CEO, Kids & Company (Toronto) Read More
“From my first meeting with Joe, I knew that I wanted to be a client of his. He’s smart and savvy with excellent people skills. HIT IT OFF embodies his insightful perspective on relationships with the bonus of terrific personal anecdotes.”
★★★★★
Former professional football player, Chicago Bears & Minnesota Vikings and investment management professional Read More
“Even after a professional football career and 27 years in the insurance and investment business, I’ve never seen all these important relationship-building concepts in one place backed by science. Joe Brocato’s HIT IT OFF is your own personal game plan around important people skills. Joe’s engaging style reminds me of a perfect spiral connecting quarterback and receiver, as they partner toward a touchdown. This book will make a great holiday gift for my adult children and everyone in my network! Absolutely loved it!”
★★★★★
CEO, Miramar Global (London) Read More
“In the world of executive talent, building and developing relationships is at the heart of the matter. Joe provides the perfect playbook with a sense of real authenticity and life experience. We can all use a bit of help sometimes in how we are building relationships. This is a great guide, reminder, and educator. HIT IT OFF gives something for everybody.”
★★★★★
Northern Illinois Market Leader and Assurance Practice Leader, Sikich LLP Read More
“In professional services the ability to develop and maintain deep meaningful relationships is a key factor in being successful and ultimately making partner. Joe Brocato’s HIT IT OFF gives any aspiring professional 21 key elements (rules) to live by. The practical examples are all relatable and help bring the rules to reality. As a 30+ year veteran I also picked up some helpful tips to improve my relationship development.”
★★★★★
Founder, Forum (London) Read More
“As the Founder of Forum, a global peer group of principals and experts drawn from the senior echelons of the business community and family offices, I am particularly sensitive to the concept of meaningful relationships among people from around the world. HIT IT OFF is a literal map for navigating the essential skills with people you will need to achieve your goals in life and business.”
★★★★★
Owner & President, Tek Pak, Inc., and Chicagoland Entrepreneur of the Year Read More
“Joe Brocato’s book, HIT IT OFF, is a succinct extrapolation of and “how to” guide to building lasting business relationships. Without a solid business relationship database, it is difficult to succeed in any endeavor. Joe’s distilled playbook on building relationships a must read for everyone who values having a deep experiential pool at the ready.”
★★★★★
CEO/Founder, Sinotan (Mainland China) Read More
“Working in strategic communication between Asia and the Western World, my goal is to facilitate meaningful connections between people of different cultures. Empathy, trust and conscious listening are key in order to learn about different viewpoints and create deeper understanding. Meaningful relationships are the foundation for long-lasting opportunities. Joe’s experience and HIT IT OFF’s 21 Rules will provide great insights and surely help you connect with other people in more meaningful ways.”
★★★★★
President, Northern California at Northern Trust Read More
“Joe Brocato’s HIT IT OFF is a direct, clear, and compelling read that dives deep into the essence of what makes business grow and life meaningful—the cultivation of real, deep relationships. For those striving to grow their business or who are curious to connect with others on a deeper level, this is a must read!”
★★★★★
Senior Director, Asset Management & Advisory, Westmount Realty Capital Read More
“As a career relationship manager and mother of three, Joe’s 21 Rules to “hit it off” provide an easy-to-use framework to develop mutually-beneficial relationships in business and in life generally. Just like the works of Zig Ziglar and Dale Carnegie, HIT IT OFF is a must read! I’m excited to share this handy guide with my team at work and my family!"
★★★★★
Assistant Vice President, Marsh USA, Inc. Read More
“HIT IT OFF reminds us that the best way to build meaningful and long-lasting relationships is to truly care about the other person’s success and well-being.”
★★★★★
Partner Emeritus, Baker Tilly US, LLP and Former Illinois Regional Assurance Leader and Sales Leader Read More
“Joe’s HIT IT OFF is right on point. It’s all about building relationships. The longer and deeper the better. It’s about building trust. Good relationships build trust. Following Joe’s mantra and listening, you’ll find that you don’t need to ‘sell’ services, you’ll provide solutions. Many of my business relationships became personal relationships—a deeply-rewarding part of life and business.”
★★★★★
Author of Fearless Referrals and President of Breakthrough Bound Read More
“Building really enjoyable and highly-profitable business relationships is both an art and a skill. You will find no better guide than Joe Brocato. He has walked his talk doing this at every level for over thirty hard-earned years. Follow the nuance and detail to his rules and his genuine love of people and you will be astonished by the rewards!”
★★★★★
Partner, Employee Justice Legal Group Read More
“If you are fascinated by life’s unstated rules, want to elevate your game, and feel the urgency to know more, this guide—full of relevant science, thoughtful reflections, and practical life lessons—will help you figure it out. HIT IT OFF will give you the insight you know is out there but is often unspoken. You should know about this and let it serve as your North Star. Be brave and look to this unique and instructive book. It will significantly advance your work and life. You were just handed a gift. Take it.”
★★★★★
Principal, Croland Consulting, LLC Read More
“HIT IT OFF elevates relationship science to a new level. Joe Brocato uses empathy as a tool to build successful business relationships.”
★★★★★
Partner, National Law Firm Read More
“HIT IT OFF is a great playbook for establishing, developing and furthering relationships of all types. Joe Brocato’s 21 Rules are a wonderful compendium to the reader who is looking for personal and professional enrichment through their relationship with others. Joe presents each Rule with scientific research to further underscore the efficacy of the 21 Rules. A wonderful motivational book focusing the reader on ways to develop meaningful relationships with others. An absolute must read.”
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